First thing’s first, no, the image you see at the top of this page is not what Balenciaga’s new Paris sneaker actually looks like. Rather, it’s an exaggerated version of the distressed shoe that forms part of the sneaker’s new campaign.
According to a release, the still-life portraits of the extremely dirty shoes are simply meant to suggest that the new Paris sneakers “are meant to be worn for a lifetime.” There are, however, 100 “extra destroyed” sneakers available for sale in black or white (those you can see, below), and they’re not nearly as tattered and extreme as the fake campaign styles.
