Tory Lanez has gone platinum in under a minute.
The Toronto rapper is celebrating the success of his first-ever streaming NFT album When It’s Dark, which he claims sold 1 million copies in just 57 seconds.
Taking to Instagram, Tory shared a video of himself receiving the exciting news as he popped champagne and ran around his backyard
“A fu**ing million copies! I just went fu**ing platinum!” he screamed. “I just sold the equivalent units at $1. Sold a million copies flat and I made a million dollars in less than a fu**ing minute. Y’all try to hold me back. You can’t fu**ing stop me, my ni**a.”
Only 1 million albums were available starting at 5 p.m. ET on Tuesday (Aug. 10). Fans were able to pre-order up to 100 albums (e-NFTS) for $1, which included 7 new songs and 7 art pieces streaming exclusively via the E-NFT platform and app. After the initial 1 million units, albums are only available if buyers resell their E-NFT rights.
“I’m not even excited for me. I’m excited for y’all ni**as, bro,” Tory told his fans before jumping in the pool. “Y’all bout to resell this shit and make so much fu**in’ bread.”
According to the One Umbrella boss, this is his most successful project yet. “I’ve never sold this much music so fast !!! I GUESS WHEN U CUT THE BULLSHIT OF THE MIDDLE MAN, U BECOME KING !!!” he said.
The album features Tory’s “When It’s Dark” freestyle on which he fires back at Cassidy after the “I’m a Hustla” rapper accused him of stealing his flow.